Simon Bronders

“all big data comes from the same place: the past. Yet a single change in context can change human behaviour significantly.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“We cannot fully appreciate the light without the shadows. We have to be thrown off balance to find our footing. It’s better to jump than fall. And here I am.”
― Matthew McConaughey, Greenlights

“I’d rather lose money havin fun than make money being bored,”
― Matthew McConaughey, Greenlights

“Here’s Ogilvy’s contemporary, Bill Bernbach: ‘Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is fashionable to talk about the changing man. A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life