Simon Bronders

“all big data comes from the same place: the past. Yet a single change in context can change human behaviour significantly.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“Here’s Ogilvy’s contemporary, Bill Bernbach: ‘Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is fashionable to talk about the changing man. A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

“The question we need to ask ourselves is: what is success to us? More money? That's fine. A healthy family? A happy marriage? Helping others? To be famous? Spiritually sound? To express ourselves? To create art? To leave the world a better place than we found it?

What is success to me? Continue to ask yourself that question. How are you prosperous? What is your relevance?

Your answer may change over time and that's fine but do yourself this favor – whatever your answer is, don't choose anything that would jeopardize your soul. Prioritize who you are, who you want to be, and don't spend time with anything that antagonizes your character. Don't depend on drinking the Kool-Aid – it's popular, tastes sweet today, but it will give you cavities tomorrow.

Life is not a popularity contest. Be brave, take the hill. But first answer the question.”
― Matthew McConaughey, Greenlights

“I never wrote things down to remember;
I always wrote things down so I could forget.”
― Matthew McConaughey, Greenlights