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Blood pumping, adrenaline surging, I knew every nanosecond counted. This situation could overwhelm the most competent leader and seasoned combat veteran. But the words of my immediate boss—our task unit commander, Lieutenant Commander Jocko
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“Even calling DNA “source code” sells it short—compared to DNA, our most complex programming projects are like pocket calculators.”
― What If? 10th Anniversary Edition: Serious Scientific Answers to Absurd Hypothetical Questions
― What If? 10th Anniversary Edition: Serious Scientific Answers to Absurd Hypothetical Questions
“Trying to appeal to everyone is almost sure to fail, for the simple reason that everyone wants something different!”
― Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
― Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
“It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.”
― Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
― Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
“The Warren Court swung the balance of power toward the accused—and the counterbalance of skepticism moved the other way. Trials were once spontaneous, quick and dramatic; now they are rehearsed, endless and often boring, interminable bullshit from professional witnesses who have practiced their skills at sparring with defense attorneys. The jury looks upon the accused as if he must be guilty, or why would he be here?”
― Popular Crime: Reflections on the Celebration of Violence
― Popular Crime: Reflections on the Celebration of Violence
“Let me suggest some other things that I think may have contributed. Police officers are much more professional now than they were a hundred years ago. Police officers a hundred years ago were often not respected by juries because, in truth, they very often were not worthy of much respect. They are better educated now; they have better uniforms and better PR guys. This probably causes juries to give them more credence. This is perhaps unfortunate. Professionals lie just as often as amateurs, only more skillfully.”
― Popular Crime: Reflections on the Celebration of Violence
― Popular Crime: Reflections on the Celebration of Violence
Samuel’s 2025 Year in Books
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