Beata

“By 2020, the gaming experience will be a standard expectation for many. Adverts will no longer be found in breaks or in separate areas but will be fully embedded into media content.”
― Tim Jones, Future Agenda: The World in 2020

“The role of media companies will shift from one of being creators, commissioners, editors and schedulers of their broadcast content to being curators of everyone’s material.”
― Tim Jones, Future Agenda: The World in 2020

“Maybe, as some have argued, a less consumerist, less consumption-based aspiration will evolve as a global ambition. The American Dream of economic prosperity leading to happiness could, by the end of the decade, be replaced by a more pragmatic goal of making the most of what you have.”
― Tim Jones, Future Agenda: The World in 2020