Ron

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“Remember; no matter how desperate the situation seems, time spent
thinking clearly is never time wasted.”
― Max Brooks, Zombie Survival Guide, The: Complete Protection From The Living Dead

“Although I am unconvinced that I desire life, I am not yet ready to embrace death.”
― Charles Stross, Saturn's Children

“To give a person an opinion one must first judge well whether that person is of the disposition to receive it or not.”
― Yamamoto Tsunetomo, Hagakure: The Book of the Samurai