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“We can now see, for example, that more than any other single influence a growing abundance of commodities has recently shattered what was for millions – still not long ago – a world of stable expectations. This is still happening, most strikingly in some of the poorest countries. Cheap consumer goods and the images of them increasingly available in advertisements, especially on television, bring major social changes in their train. Such goods confer status; they generate envy and ambition, provide incentives to work for wages with which to buy them, and often encourage movement towards towns and centres where those wages are to be had. This severs ties with former ways and with the disciplines of ordered, stable life, and forms one of many currents feeding the hastening onrush of what is new.”
― The Penguin History of the World
― The Penguin History of the World
“Once, and not long ago, even the greatest of European monarchies could not carry out a census or create a unified internal market. Now, the state has a virtual monopoly of the main instruments of physical control. Even a hundred years ago, the police and armed forces of government unshaken by war or uncorrupted by sedition gave them a security; technology has only increased their near-certainty. New repressive techniques and weapons, though, are now only a small part of the story. State intervention in the economy through its power as consumer, investor or planner, and the improvement of mass communications in a form that leaves access to them highly centralized, all matter immensely. Hitler and Roosevelt made great use of radio (though for very different ends); and attempts to regulate economic life are as old as government itself.”
― The Penguin History of the World
― The Penguin History of the World
“Once, most societies consisted mainly of peasants living in similar bondage to routine, custom, the seasons, poverty. Now, cultural gulfs within mankind – say, those between the European factory-worker and his equivalent in India or China – are often vast. That between the factory-worker and peasant is wider still. Yet even the peasant begins to sense the possibility of change. To have spread the idea that change is not only possible but also desirable is the most important and troublesome of all the results of European cultural influence.”
― The Penguin History of the World
― The Penguin History of the World
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