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To make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis.
“The world and the universe is an extremely beautiful place, and the more we understand about it the more beautiful does it appear. It is an immensely exciting experience to be born in the world, born in the universe, and look around you and realise that before you die you have the opportunity of understanding an immense amount about that world and about that universe and about life and about why we're here. We have the opportunity of understanding far, far more than any of our predecessors ever. That is such an exciting possibility, it would be such a shame to blow it and end your life not having understood what there is to understand.”
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“I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time. ... [I]n our retail business, we know that customers want low prices, and I know that's going to be true 10 years from now. They want fast delivery; they want vast selection. It's impossible to imagine a future 10 years from now where a customer comes up and says, 'Jeff I love Amazon; I just wish the prices were a little higher,' [or] 'I love Amazon; I just wish you'd deliver a little more slowly.' Impossible. And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”
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“To remain valuable in our economy, therefore, you must master the art of quickly learning complicated things. This task requires deep work. If you don’t cultivate this ability, you’re likely to fall behind as technology advances. The”
― Deep Work: Rules for Focused Success in a Distracted World
― Deep Work: Rules for Focused Success in a Distracted World
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