Alekhya Maddila

“people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“Why can't people just sit and read books and be nice to each other?”
― David Baldacci, The Camel Club

“The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion