Jose

“Where-to-play choices occur across a number of domains, notably these: Geography. In what countries or regions will you seek to compete? Product type. What kinds of products and services will you offer? Consumer segment. What groups of consumers will you target? In which price tier? Meeting which consumer needs? Distribution channel. How will you reach your customers? What channels will you use? Vertical stage of production. In what stages of production will you engage? Where along the value chain? How broadly or narrowly?”
― A.G. Lafley, Playing to win: How strategy really works

“Wisdom gets half of its value from its being useful, and the other half from the being of at least one fool.”
― Mokokoma Mokhonoana

“In short, strategy is choice. More specifically, strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.”
― A.G. Lafley, Playing to win: How strategy really works

“There is no theory. You merely have to listen. Pleasure is the law.”
― Claude Debussy