Tim Taylor

“Traffic and visitor counts are, frankly, B.S., flung about by fools and social media promoters and charlatans like monkeys at the zoo fling feces. It’s meaningless. Only traffic converted to prospects and customers, converted to sales and profits count. Be very wary of all the “new metrics” gobbledygook. There’s no line for it on a bank deposit slip.”
― Kennedy Dan S., The Best of No B.S.: The Ultimate No Holds Barred Anthology

“FIVE QUESTIONS If we knew the right answer, would that be enough to solve our problem? Which edges are working for unrelated organizations? Could we get closer to the edge? How do we make our product or service public, not private? Is it really remarkable?”
― Seth Godin, Free Prize Inside: How to Make a Purple Cow

“Question #1: How is this different from everything else I’ve seen? Question #2: What’s in it for me? Question #3: How do I know this is real? Question #4: What’s holding me back? Question #5: Who/What is to blame? Question #6: Why now? Question #7: Why should I trust you? Question #8: How does it work? Question #9: How can I get started? Question #10: What do I have to lose?”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“A Nine-Year-Old Kid Can Do Edgecraft While the edges always change, the process never does. Here’s how you do it: Find a product or service that’s completely unrelated to your industry. Figure out who’s winning by being remarkable. Discover which edge they went to. Do that in your own industry.”
― Seth Godin, Free Prize Inside: How to Make a Purple Cow