Tim Taylor

“Question #1: How is this different from everything else I’ve seen? Question #2: What’s in it for me? Question #3: How do I know this is real? Question #4: What’s holding me back? Question #5: Who/What is to blame? Question #6: Why now? Question #7: Why should I trust you? Question #8: How does it work? Question #9: How can I get started? Question #10: What do I have to lose?”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“G.I. Joe appears to be a doll for boys. But dolls for boys never sold well. The free prize is how well the joints on a G.I. Joe articulate. By turning a doll into a legitimate action figure, Hasbro figured out how to breathe life into plastic.”
― Seth Godin, Free Prize Inside: How to Make a Purple Cow

“First, find a simple and obvious cue. Second, clearly define the rewards.”
― Charles Duhigg, The Power Of Habit: Why We Do What We Do In Life And Business

“An emotionally compelling idea engages the reader or listener on two levels: emotionally (in the heart) and rationally (in the mind). It feels—simultaneously—both correct and insightful.”
― Mark Morgan Ford, Persuasion: The Subtle Art of Getting What You Want