Tim Taylor

“Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time.”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“Question #1: How is this different from everything else I’ve seen? Question #2: What’s in it for me? Question #3: How do I know this is real? Question #4: What’s holding me back? Question #5: Who/What is to blame? Question #6: Why now? Question #7: Why should I trust you? Question #8: How does it work? Question #9: How can I get started? Question #10: What do I have to lose?”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“G.I. Joe appears to be a doll for boys. But dolls for boys never sold well. The free prize is how well the joints on a G.I. Joe articulate. By turning a doll into a legitimate action figure, Hasbro figured out how to breathe life into plastic.”
― Seth Godin, Free Prize Inside: How to Make a Purple Cow

“FIVE QUESTIONS If we knew the right answer, would that be enough to solve our problem? Which edges are working for unrelated organizations? Could we get closer to the edge? How do we make our product or service public, not private? Is it really remarkable?”
― Seth Godin, Free Prize Inside: How to Make a Purple Cow