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“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
― Kotler On Marketing: How To Create, Win, and Dominate Markets
― Kotler On Marketing: How To Create, Win, and Dominate Markets
“Marketing is a race without a finishing line”
― Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
― Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
“promoters, who recommend the brand; passives, who are neutral; and detractors, who are unlikely to recommend the brand. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors. The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth.”
― Marketing 4.0: Moving from Traditional to Digital
― Marketing 4.0: Moving from Traditional to Digital
“In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.”
― Marketing 4.0: Moving from Traditional to Digital
― Marketing 4.0: Moving from Traditional to Digital
“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
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Dolkar’s 2025 Year in Books
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146 books
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