Dolkar

“In the internet world, we know the f-factors: followers, fans, and friends.”
― Philip Kotler, Marketing 4.0: Moving from Traditional to Digital

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
― Phillip Kotler

“promoters, who recommend the brand; passives, who are neutral; and detractors, who are unlikely to recommend the brand. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors. The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth.”
― Philip Kotler, Marketing 4.0: Moving from Traditional to Digital

“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
― Philip Kotler, Kotler On Marketing: How To Create, Win, and Dominate Markets