Sign in with Facebook
“Marketing is a race without a finishing line”
― Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
― Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
“In the internet world, we know the f-factors: followers, fans, and friends.”
― Marketing 4.0: Moving from Traditional to Digital
― Marketing 4.0: Moving from Traditional to Digital
“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
― Kotler On Marketing: How To Create, Win, and Dominate Markets
― Kotler On Marketing: How To Create, Win, and Dominate Markets
“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
―
―
“In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.”
― Marketing 4.0: Moving from Traditional to Digital
― Marketing 4.0: Moving from Traditional to Digital
Dolkar’s 2025 Year in Books
Take a look at Dolkar’s Year in Books, including some fun facts about their reading.
141 books
|
5 friends
271 books
|
5 friends
449 books
|
6 friends
57 books
|
5 friends
95 books
|
2 friends
13 books
|
2 friends
52 books
|
2 friends
124 books
|
2 friends
More friends…
Favorite Genres
Polls voted on by Dolkar
Lists liked by Dolkar
