Kfupm 101

“Decisive,”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“When we learn through testing that an idea won’t work, it’s not enough to move on to the next idea. We need to take time to reflect. We want to ask: “Based on my current understanding of my customer, I thought this solution would work. It didn’t. What did I misunderstand about my customer?” We then need to revise our understanding of the opportunity space before moving on to new solutions.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“The key here is that the team is filtering the opportunity space by considering only the opportunities that have the potential to drive the business need.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“This research suggests that product trios, when faced with a new outcome, should first start with a learning goal (e.g., discover the opportunities that will drive engagement) before being tasked with a performance goal (e.g., increase engagement by 10%).”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value