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“interview customers”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“This research suggests that product trios, when faced with a new outcome, should first start with a learning goal (e.g., discover the opportunities that will drive engagement) before being tasked with a performance goal (e.g., increase engagement by 10%).”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“If you are being asked to deliver outputs with no regard for outcomes, try these tips to shift toward a more outcome-focused mindset: When your product leader assigns a new initiative to your product trio, ask your leader to share more of the business context with you. Explore these questions: Who is the target customer for this initiative? What business outcome are we trying to drive with this initiative? Why do we think this initiative will drive that outcome? (Be careful with Why? questions. They can put some leaders on the defensive. Use your best judgment, based on your knowledge of your specific leader.)”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“You’ll start by building an experience map that reflects what you currently know about your customer (Chapter 4). Your experience map will guide you as you interview customers to discover specific opportunities. You’ll capture what you are learning from each interview on an interview snapshot (Chapter 5). You’ll map out and structure those opportunities on an opportunity solution tree (Chapter 6) and use the tree structure to help you assess and prioritize the opportunity space (Chapter 7).”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Kfupm 101’s 2025 Year in Books
Take a look at Kfupm 101’s Year in Books, including some fun facts about their reading.
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