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Vasilis Danias
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Vasilis Danias

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Vasilis’s favorite books

Crossing the Chasm by Geoffrey A. Moore The Four Steps to the Epiphany by Steve Blank Good to Great by Jim Collins How to Win Friends & Influence People by Dale Carnegie Great Expectations by Charles Dickens The Schopenhauer Cure by Irvin D. Yalom Inspired by Marty Cagan Jack by Jack Welch The Intelligent Entrepreneur by Bill Murphy Jr. The Lean Startup by Eric Ries Steve Jobs by Walter Isaacson
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Moonwalking with ...
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by Joshua Foer (Goodreads Author)
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Jan 31, 2022 11:30AM
Monetizing Innova...
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Nov 11, 2022 08:41PM
Denying to the Gr...
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Sep 19, 2021 02:35PM
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Vasilis’s Notes & Highlights

Book cover for Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) by Sara Dolnicar
4 highlights
survey-based segmentation approach tends to be seen as the prototypical market segmentation analysis.
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