“I believe anybody can do anything,” he said. “If they want it enough.”
“A guide expresses an understanding of the pain and frustration of their hero.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“The goal for our branding should be that every potential customer knows exactly where we want to take them:”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“any structure that has a ranking system tempts you to try to climb it.”
― Persuader
― Persuader
“The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
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