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“I believe anybody can do anything,” he said. “If they want it enough.”
“The goal for our branding should be that every potential customer knows exactly where we want to take them:”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“It is easy to forget how much you have, when your eyes are always fixed on what you have not.”
― The Heroes
― The Heroes
“Can your products be positioned as tools your customers can use to fight back against something that ought not be?”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“any structure that has a ranking system tempts you to try to climb it.”
― Persuader
― Persuader
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Scott’s 2025 Year in Books
Take a look at Scott’s Year in Books, including some fun facts about their reading.
33 books
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85 friends
438 books
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1,108 friends
816 books
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3 friends
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1 friend
444 books
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152 friends
585 books
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27 friends
203 books
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39 friends
1 book
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32 friends
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