Amy Beekley

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The Wife Drought
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Daniel Kahneman
“The easiest way to increase happiness is to control your use of time. Can you find more time to do the things you enjoy doing?”
Daniel Kahneman, Thinking, Fast and Slow

Jonah Berger
“People have a need for freedom and autonomy. To feel that their lives and actions are within their personal control. That, rather than driven by randomness, or subject to the whims of others, they get to choose. Consequently, people are loath to give up agency. In fact, choice is so important that people prefer it even when it makes them worse off. Even when having choice makes them less happy.”
Jonah Berger, The Catalyst: How to Change Anyone's Mind

Theodore Roosevelt
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Theodore Roosevelt

Daniel Kahneman
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
Daniel Kahneman, Thinking, Fast and Slow

Daniel Kahneman
“A general “law of least effort” applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
Daniel Kahneman, Thinking, Fast and Slow

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