Sudeep

“Efficiency is doing the thing right. Effectiveness is doing the right thing.”
― Peter F. Drucker

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Plans are only good intentions unless they immediately degenerate into hard work.”
― Peter Drucker

“The most important thing in communication is to hear what isn't being said.”
― Peter F. Drucker