Jeff Brooks

“In the words of cognitive scientists Deirdre Wilson and Dan Sperber, relevance “yields positive cognitive effect.” Something is relevant if it gives you new information, if it adds meaning to your life, if it makes a difference to you. It’s not enough for something to be familiar, or connected to something you already know. Relevance leads you somewhere. It brings new value to the table.”
― Nina Simon, The Art of Relevance