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“A person's success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”
― Timothy Ferriss, The 4-Hour Workweek

“Standard economics assumes that we are rational... But, as the results presented in this book (and others) show, we are far less rational in our decision making... Our irrational behaviors arevneither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.-pg. 239”
― Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

“Learn to be difficult when it counts. In school as in life, having a reputation for being assertive will help you receive preferential treatment without having to beg or fight for it every time.”
― Timothy Ferriss, The 4-Hour Workweek

“Giving up on our long-term goals for immediate gratification, my friends, is procrastination.”
― Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions