Shweta Sharma

“Every successful company must be on guard against the threat of complacency. You have to create a sense of urgency every day in every thing you do.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Perception is reality. Certainly I can say that my perception is my reality and your perception is your reality. The challenge is to choose a perception that is most likely to create opportunity.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“A foundation of values surrounded by those flexible rings of changeable tactics is the strongest basis for stability in business today. You can most successfully change what you’re doing and how you do it if you have a clear sense of who you are.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Prosperity can be very dangerous for any company. It can lead you to believe that you’ve cracked the code, or “figured this business out,” or that you “know how this business works.” No. You know how it used to work. To stop and relax for more than a brief moment is one of the most dangerous things you can do in a marketplace that changes constantly. This doesn’t mean that you should run scared or operate your business in a panic mode.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison