Fernando Moitinho

“When companies do not understand their customers’ or users’ problems well, they cannot possibly define value for them. Instead of doing the work to learn this information about customers, they create a proxy that is easy to measure. “Value” becomes the quantity of features that are delivered, and, as a result, the number of features shipped becomes the primary metric of success.”
― Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value