“I thought of Gatsby's wonder when he first picked out the green light at the end of Daisy's dock. He had come a long way to this lawn and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him. [- Nick Carroway]”
― The Great Gatsby
― The Great Gatsby
“They’re a rotten crowd’, I shouted across the lawn. ‘You’re worth the whole damn bunch put together.”
― The Great Gatsby
― The Great Gatsby
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Emmanuelle’s 2025 Year in Books
Take a look at Emmanuelle’s Year in Books, including some fun facts about their reading.
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