Emmanuelle

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“The best fighter is never angry.”
― Lao Tzu

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“For whatsoever from one place doth fall,
Is with the tide unto an other brought:
For there is nothing lost, that may be found, if sought.”
― Edmund Spenser, The Faerie Queene