Kes

“Given all these complex problems, how can design be part of the solution? To most people, including me at first, this doesn't make sense. However, as I did the research required to write the book, and as I discussed these issues with numerous people from across the world and rethought my own basic assumptions, I realized that design was at the center of the issues that got us here, so a redefinition and restructuring of design could get us out of them.”
― Donald A Norman, Design for a Better World: Meaningful, Sustainable, Humanity Centered

“The first and most basic one is that a technology is a means to fulfill a human purpose. For some technologies—oil refining—the purpose is explicit.”
― W. Brian Arthur, The Nature of Technology: What It Is and How It Evolves

“Our deepest hope as humans lies in technology; but our deepest trust lies in nature.”
― W. Brian Arthur, The Nature of Technology: What It Is and How It Evolves

“When he accompanied me and others to conferences, he would never show up at breakfast or even at the opening talks of a conference. We asked him why not. He explained that he used his mornings to write papers. He also added that he never wasted his time by reading newspapers or listening to news. Why? He told us, “If anything important is happening, my friends will tell me.” His work that has had the most impact on designers is the book The Sciences of the Artificial.”
― Donald A Norman, Design for a Better World: Meaningful, Sustainable, Humanity Centered