Kes

“When he accompanied me and others to conferences, he would never show up at breakfast or even at the opening talks of a conference. We asked him why not. He explained that he used his mornings to write papers. He also added that he never wasted his time by reading newspapers or listening to news. Why? He told us, “If anything important is happening, my friends will tell me.” His work that has had the most impact on designers is the book The Sciences of the Artificial.”
― Donald A Norman, Design for a Better World: Meaningful, Sustainable, Humanity Centered

“We now have a more direct description of technology than saying it is a means to a purpose. A technology is a phenomenon captured and put to use.”
― W. Brian Arthur, The Nature of Technology: What It Is and How It Evolves

“The same diagrams are useful for the everyday person who wants to keep informed but not by having to delve deeply into the detailed technical jargon and details. This is where the tool known as a dashboard comes into play. Information Dashboards In an automobile, the driver needs to know a few critical pieces of information. Over time, the displays in front of the driver have evolved to present critical, important, and sometimes simply useful information: the display is called a “dashboard.” The point of an automobile dashboard is to make information readily available at a glance, without distracting the driver. In the field of information technology, dashboards summarize in a simple and clear form the key variables that are essential for decision-making. For example, decision makers need quick and authoritative assessments of conditions, allowing them to know where their attention should be focused.”
― Donald A Norman, Design for a Better World: Meaningful, Sustainable, Humanity Centered

“Given all these complex problems, how can design be part of the solution? To most people, including me at first, this doesn't make sense. However, as I did the research required to write the book, and as I discussed these issues with numerous people from across the world and rethought my own basic assumptions, I realized that design was at the center of the issues that got us here, so a redefinition and restructuring of design could get us out of them.”
― Donald A Norman, Design for a Better World: Meaningful, Sustainable, Humanity Centered