Bethany Mae

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Bad for Business
Bethany Mae is currently reading
by Kat Singleton (Goodreads Author)
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Dave Barry
“Your hand and your mouth agreed many years ago that, as far as chocolate is concerned, there is no need to involve your brain.”
Dave Barry

Al Ries
“companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any”
Al Ries, Positioning: The Battle for Your Mind

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