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Book cover for The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The opportunity cost of investing your life in something that’s not going to get better is just too high.
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Seth Godin
“Doug needs to leave for a very simple reason. He’s been branded. Everyone at the company has an expectation of who Doug is and what he can do.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

Seth Godin
“The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable. Go. Switch. Challenge yourself; get yourself a raise and a promotion. You owe it to your career and your skills.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

Seth Godin
“On the other hand, when was the last time you heard about someone who stuck with a dead-end job or a dead-end relationship or a dead-end sales prospect until suddenly, one day, the person at the other end said, “Wow, I really admire your persistence; let’s change our relationship for the better”? It doesn’t happen.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

Seth Godin
“Strategic quitting is a conscious decision you make based on the choices that are available to you. If you realize you’re at a dead end compared with what you could be investing in, quitting is not only a reasonable choice, it’s a smart one”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

Seth Godin
“All coping does is waste your time and misdirect your energy. If the best you can do is cope, you’re better off quitting.”
Seth Godin, The Dip: A Little Book That Teaches You When to Quit

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