David Brier

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http://www.risingabovethenoise.com
https://www.goodreads.com/davidbrier

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“Ideas are the currency of innovation.”
David Brier

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
David Brier

“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Great brands compel us.
They read our minds.

They reflect what’s in our hearts.
They “get us.”

They inspire us to do things spontaneously.

They help us overcome indecision and stagnancy.

Without a second thought.”
David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

88363 Entrepreneurs Corner — 9 members — last activity Nov 20, 2015 03:40PM
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