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“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
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“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Ideas are the currency of innovation.”
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“Great brands compel us.
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
Entrepreneurs Corner
— 9 members
— last activity Nov 20, 2015 03:40PM
This is a group dedicated to the best business books for discussion, recommendations, ideas etc
David’s 2025 Year in Books
Take a look at David’s Year in Books, including some fun facts about their reading.
522 books
|
3,518 friends
1,801 books
|
5,147 friends
618 books
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1,675 friends
8 books
|
596 friends
255 books
|
2,112 friends
21 books
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1,561 friends
413 books
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1,329 friends
971 books
|
2,209 friends
More friends…
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