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“The smartest and most productive groups (and entrepreneurs) I’ve ever known have several traits in common:
1. They are always curious.
2. The intelligence of others doesn’t intimidate them, it excites them.
3. Acknowledging that they don’t know doesn’t scare them.
4. New ideas strengthen their resolve to discover more and question more.
5. Admitting “I don’t know” is an asset, not a liability.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
1. They are always curious.
2. The intelligence of others doesn’t intimidate them, it excites them.
3. Acknowledging that they don’t know doesn’t scare them.
4. New ideas strengthen their resolve to discover more and question more.
5. Admitting “I don’t know” is an asset, not a liability.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Great brands compel us.
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
“Because richer brands are richer by a different set of metrics.
It’s in how they solve problems for their clients:
They are richer than the obstacles they seek to overcome.
They are richer in approach than those who came
before them.
They are richer in ingenuity than a large, cumbersome company with lots of bureaucratic red tape, internal politics, and a lack of team autonomy and nimbleness.
They are richer because they’re selling the right thing and don’t confuse what they make or deliver with what the customer is actually buying.
Because they are richer, they are more limber and able to react more swiftly.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
It’s in how they solve problems for their clients:
They are richer than the obstacles they seek to overcome.
They are richer in approach than those who came
before them.
They are richer in ingenuity than a large, cumbersome company with lots of bureaucratic red tape, internal politics, and a lack of team autonomy and nimbleness.
They are richer because they’re selling the right thing and don’t confuse what they make or deliver with what the customer is actually buying.
Because they are richer, they are more limber and able to react more swiftly.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
Entrepreneurs Corner
— 9 members
— last activity Nov 20, 2015 03:40PM
This is a group dedicated to the best business books for discussion, recommendations, ideas etc
David’s 2025 Year in Books
Take a look at David’s Year in Books, including some fun facts about their reading.
5,560 books
|
410 friends
127,804 books
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361 friends
348 books
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238 friends
2,865 books
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220 friends
8 books
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596 friends
624 books
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720 friends
1,337 books
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5,180 friends
149 books
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2,911 friends
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