Discover new books on Goodreads
Meet your next favorite book
“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
―
―
“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Ideas are the currency of innovation.”
―
―
“Because richer brands are richer by a different set of metrics.
It’s in how they solve problems for their clients:
They are richer than the obstacles they seek to overcome.
They are richer in approach than those who came
before them.
They are richer in ingenuity than a large, cumbersome company with lots of bureaucratic red tape, internal politics, and a lack of team autonomy and nimbleness.
They are richer because they’re selling the right thing and don’t confuse what they make or deliver with what the customer is actually buying.
Because they are richer, they are more limber and able to react more swiftly.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
It’s in how they solve problems for their clients:
They are richer than the obstacles they seek to overcome.
They are richer in approach than those who came
before them.
They are richer in ingenuity than a large, cumbersome company with lots of bureaucratic red tape, internal politics, and a lack of team autonomy and nimbleness.
They are richer because they’re selling the right thing and don’t confuse what they make or deliver with what the customer is actually buying.
Because they are richer, they are more limber and able to react more swiftly.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
Entrepreneurs Corner
— 9 members
— last activity Nov 20, 2015 03:40PM
This is a group dedicated to the best business books for discussion, recommendations, ideas etc
David’s 2025 Year in Books
Take a look at David’s Year in Books, including some fun facts about their reading.
24 books
|
1,557 friends
1,859 books
|
5,133 friends
3,963 books
|
187 friends
664 books
|
1,672 friends
8 books
|
595 friends
250 books
|
2,111 friends
135,404 books
|
355 friends
994 books
|
952 friends
More friends…
Polls voted on by David
Lists liked by David