David Brier

“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Great brands compel us.
They read our minds.

They reflect what’s in our hearts.
They “get us.”

They inspire us to do things spontaneously.

They help us overcome indecision and stagnancy.

Without a second thought.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths