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"Love that entrepreneurs and those who manage brands are getting SO MUCH VALUE from Brand Intervention. Last week, 3 readers each gave 5-star reviews including folks who have worked with Landor and Pepsico. Continuing to change how people understand and use the book, the new "branding bible."" — Sep 02, 2018 11:47AM
"Love that entrepreneurs and those who manage brands are getting SO MUCH VALUE from Brand Intervention. Last week, 3 readers each gave 5-star reviews including folks who have worked with Landor and Pepsico. Continuing to change how people understand and use the book, the new "branding bible."" — Sep 02, 2018 11:47AM
“Branding is the art of differentiation”
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“We have to create culture, don't watch TV, don't read magazines, don't even listen to NPR. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you're worrying about Michael Jackson or Bill Clinton or somebody else, then you are disempowered, you're giving it all away to icons, icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. And we are told 'no', we're unimportant, we're peripheral. 'Get a degree, get a job, get a this, get a that.' And then you're a player, you don't want to even play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world.”
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“In order to be successful in any undertaking, I think the main thing is for one to grow to the point where he completely forgets himself; that is, to lose himself in a great cause. In proportion as one loses himself in this way, in the same degree does he get the highest happiness out of his work.”
― Up from Slavery
― Up from Slavery
Entrepreneurs Corner
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This is a group dedicated to the best business books for discussion, recommendations, ideas etc
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