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“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
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“Ideas are the currency of innovation.”
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“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Great brands compel us.
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
They read our minds.
They reflect what’s in our hearts.
They “get us.”
They inspire us to do things spontaneously.
They help us overcome indecision and stagnancy.
Without a second thought.”
― Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths
“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
― Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Entrepreneurs Corner
— 9 members
— last activity Nov 20, 2015 03:40PM
This is a group dedicated to the best business books for discussion, recommendations, ideas etc
David’s 2025 Year in Books
Take a look at David’s Year in Books, including some fun facts about their reading.
5,560 books
|
410 friends
127,807 books
|
361 friends
348 books
|
238 friends
2,865 books
|
220 friends
8 books
|
596 friends
624 books
|
720 friends
1,340 books
|
5,179 friends
149 books
|
2,911 friends
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