David Brier

“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Great brands compel us.
They read our minds.

They reflect what’s in our hearts.
They “get us.”

They inspire us to do things spontaneously.

They help us overcome indecision and stagnancy.

Without a second thought.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
― David Brier

“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need