David Brier

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Ideas are the currency of innovation.”
― David Brier

“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need