Anant Kanndpal

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time. ... [I]n our retail business, we know that customers want low prices, and I know that's going to be true 10 years from now. They want fast delivery; they want vast selection. It's impossible to imagine a future 10 years from now where a customer comes up and says, 'Jeff I love Amazon; I just wish the prices were a little higher,' [or] 'I love Amazon; I just wish you'd deliver a little more slowly.' Impossible. And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”
― Jeff Bezos

“I must create a system, or be enslaved by another man's. I will not reason and compare: my business is to create.”
― William Blake, Jerusalem: The Emanation of the Giant Albion

“Our lives are not our own. We are bound to others, past and present, and by each crime and every kindness, we birth our future.”
― David Mitchell, Cloud Atlas