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“The surest way to keep a secret is to make someone think they already know the answer.”
― Heretics of Dune
― Heretics of Dune
“What important truth do very few people agree with you on?”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“It is impossible to live in the past, difficult to live in the present and a waste to live in the future.”
― Dune
― Dune
“Proper teaching is recognized with ease. You can know it without fail because it awakens within you that sensation which tells you this is something you have always known.”
― Dune
― Dune
“Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
Björn’s 2025 Year in Books
Take a look at Björn’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Björn
Lists liked by Björn