Bill

“Solving society’s most intractable problems begins with understanding what actually moves the needle. This allows resources and creativity to be focused where they have the most impact. Requests to support a social purpose are now regularly expected to include a solid demonstration of effectiveness. It may be a donor inspecting a nonprofit on a website like Charity Navigator, an impact investor evaluating a potential loan recipient, a citizen inspecting where his or her tax dollars go, or an investor evaluating socially responsible stocks. How impact is articulated may vary, but providing compelling evidence of results is now a make-or-break proposition for organizations seeking financial support.”
― William D. Eggers, The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems