Rodney Brett

“To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“A critic looking at these tightly focused, targeted interventions might dismiss them as Band-Aid solutions. But that phrase should not be considered a term of disparagement. The Band-Aid is an inexpensive, convenient, and remarkably versatile solution to an astonishing array of problems. In their history, Band-Aids have probably allowed millions of people to keep working or playing tennis or cooking or walking when they would otherwise have had to stop. The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference