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Book cover for Traction: How Any Startup Can Achieve Explosive Customer Growth
We use the name Bullseye for our three-step framework because you’re aiming for the Bullseye—the one traction channel at the center of the target that will unlock your next growth stage.
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Robert C. Martin
“You should name a variable using the same care with which you name a first-born child.”
Robert C. Martin, Clean Code: A Handbook of Agile Software Craftsmanship

“I have no first-hand knowledge of the Depression. My family had one of the great fortunes of the world and it was worth more than ever then. We had bigger houses, more servants, we traveled more. About the only thing that I saw directly was when my father hired some extra gardeners just to give them a job so they could eat. I really did not learn about the Depression until I read about it at Harvard.”
Housel Morgan, The Psychology of Money

Albert Camus
“And, indeed, as he listened to the cries of joy rising from the town, Rieux remembered that such joy is always imperiled. He knew what those jubilant crowds did not know but could have learned from books: that the plague bacillus never dies or disappears for good . . . and that perhaps the day would come when, for the bane and the enlightening of men, it would rouse up its rats again and send them forth to die in a happy city.”
Albert Camus, The Plague

Cormac McCarthy
“I think if you were Satan and you were settin around tryin to think up somethin that would just bring the human race to its knees what you would probably come up with is narcotics”
Cormac McCarthy, No Country for Old Men

Andy Weir
“They say hunger is the greatest seasoning. When you’re starving, your brain rewards you handsomely for finally eating. Good job, it says, we get to not die for a while!”
Andy Weir, Project Hail Mary

14715 Caritas of Austin Reading Club — 116 members — last activity Oct 31, 2018 12:09AM
The Caritas of Austin Reading Club is a virtual network of interested readers in the Austin community. Its purpose is to connect Austinites and create ...more
219146 East Austin Book Club — 5 members — last activity May 07, 2017 09:21AM
East Austin Book club meets the 3rd Thursday of every month to talk about a real bad ass book. To find out what book we're on for the month, contact u ...more
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