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“The brilliance of this system (creating entire ecosystems of products) is that it often feels entirely organic, like a subliminal hum that vibrates just below the threshold of conscious awareness. Gradually and imperceptibly, our understanding of identity has been subtly rewritten by the invisible hand of the marketplace.
Every scroll and click is another lesson in this new language of identity, where being has
been replaced by buying. The most innocuous consequence would be simply purchasing a
pile of rubbish you don’t actually need. But the effects of these new market-driven social
norms can reach beyond your wallet, burrowing deep into your sense of self.”
― Rachel Barr, How to Make Your Brain Your Best Friend: A Neuroscientist's Guide to a Healthier, Happier Life