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Book cover for Introduction to Programmatic Advertising
For the purpose of this book, programmatic advertising is defined as the automation of buying and selling of ad inventory, supported by the OpenRTB ecosystem.
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Ron Chernow
“To form a new government requires infinite care and unbounded attention, for if the foundation is badly laid, the superstructure must be bad.”
Ron Chernow, Washington: A Life

“There is a large number of DSPs to choose from at the moment, each with specific strengths and weaknesses. Some of the better known players include DataXu, AOL, Turn, The Trade Desk, MediaMath, Google’s Doubleclick Bid Manager (DBM), Rocket Fuel, AudienceScience, Appnexus or Adform.”
Dominik Kosorin, Introduction to Programmatic Advertising

Michael T. Jahosky
“Scholars argue that worldviews address five ultimate questions human beings ask: origins, identity, meaning, morality, and destiny.41 Where do we come from? Who are we? What is truth? Is there a real right and wrong? Where are we going? History shows that cultures have relied on storytelling to communicate their worldviews.”
Michael T. Jahosky, The Good News of the Return of the King: The Gospel in Middle-earth

Brandon Sanderson
“Shallan grinned. “Have you ever considered, bridgeman, that bad art does more for the world than good art? Artists spend more of their lives making bad practice pieces than they do masterworks, particularly at the start.”
Brandon Sanderson, Oathbringer

Brandon Sanderson
“No,” said a third. “They have made great strides in understanding the prisons of spren, but they know little about the bond, the power of oaths, the nature of the tones of the world. They are cremlings building a nest beneath the shadow of a great temple. They take pride in what they have done, but cannot grasp the beauties around them.”
Brandon Sanderson, Rhythm of War

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