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Book cover for Introduction to Programmatic Advertising
For the purpose of this book, programmatic advertising is defined as the automation of buying and selling of ad inventory, supported by the OpenRTB ecosystem.
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Brandon Sanderson
“Shallan grinned. “Have you ever considered, bridgeman, that bad art does more for the world than good art? Artists spend more of their lives making bad practice pieces than they do masterworks, particularly at the start.”
Brandon Sanderson, Oathbringer

Rick Warren
“We don’t see things as they are, we see them as we are. ANAÏS NIN”
Rick Warren, The Purpose Driven Life: What on Earth Am I Here For?

“There is a large number of DSPs to choose from at the moment, each with specific strengths and weaknesses. Some of the better known players include DataXu, AOL, Turn, The Trade Desk, MediaMath, Google’s Doubleclick Bid Manager (DBM), Rocket Fuel, AudienceScience, Appnexus or Adform.”
Dominik Kosorin, Introduction to Programmatic Advertising

Michael T. Jahosky
“Scholars argue that worldviews address five ultimate questions human beings ask: origins, identity, meaning, morality, and destiny.41 Where do we come from? Who are we? What is truth? Is there a real right and wrong? Where are we going? History shows that cultures have relied on storytelling to communicate their worldviews.”
Michael T. Jahosky, The Good News of the Return of the King: The Gospel in Middle-earth

Hans Peter Bech
“the choice of an indirect route requires more well-defined processes, more formal formats, earlier announcement of activities and events, longer lead times for changes and communication and collaboration platforms that are scalable and available 24/7.”
Hans Peter Bech, Building Successful Partner Channels: Channel Development & Management in the Software Industry.

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