“this story also highlights the iterative nature of discovery and delivery. Many teams ask, “When are we done with discovery? When do we get to send our ideas to delivery?” The answer to the first question is simple. You are never done with discovery. Remember, this book is about continuous discovery. There is always more to learn and to discover. The second question is harder to answer. In the AfterCollege story, we had already started the delivery work. Our prototype had a working interface that real customers could use. We were collecting real data. Our discovery required that we start delivery. Measuring the impact of that delivery resulted in us needing to do more discovery. This is why we say discovery feeds delivery and delivery feeds discovery. They aren’t two distinct phases. You can’t have one without the other. In Chapter 10, you learned to iteratively invest in experiments, to start small, and to grow your investment over time. Inevitably, as your experiments grow, you are going to need to test with a real audience, in a real context, with real data. Testing in your production environment is a natural progression for your discovery work. It’s also where your delivery work begins. If you instrument your delivery work, discovery will not only feed delivery, but delivery will feed discovery.”
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
― Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“Hobbies are what the smartest people spend time on when they aren’t constrained by near-term financial goals. I like to say that what the smartest people do on the weekends is what everyone else will do during the week in ten years.”
― Read Write Own: Building the Next Era of the Internet
― Read Write Own: Building the Next Era of the Internet
“In stakeholder-driven models, it is inherently nearly impossible to have this necessary focus. That's because each stakeholder has their own goals and needs, and the company is simply trying to satisfy as many stakeholders as possible.”
― Transformed: Moving to the Product Operating Model
― Transformed: Moving to the Product Operating Model
“Why is that? Because once the product manager has claimed something is a “requirement,” that pretty much ends the conversation and moves the discussion to implementation.”
― Transformed: Moving to the Product Operating Model
― Transformed: Moving to the Product Operating Model
“Each of these companies, from Microsoft to Spotify to Google, are deeply invested in building emotional connections between their products and their users.”
― Product Delight: How to Make Your Product Stand Out with Emotional Connection
― Product Delight: How to Make Your Product Stand Out with Emotional Connection
Yongjin’s 2024 Year in Books
Take a look at Yongjin’s Year in Books, including some fun facts about their reading.
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