Stuart Rosenberg Janssen

“Do you bake bread at home? Try to make a loaf of Wonder Bread. Just try. Believe me, you can't do it. No home baker can. You'd need a laboratory and millions of dollars of equipment to achieve such a remarkably bland creation. American mass-market beer is exactly the same thing. It's undead.”
― Garrett Oliver, The Brewmaster's Table: Discovering the Pleasures of Real Beer with Real Food