Marcel Fahle

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“Fear does not go away by itself. You have to confront your fear, mold it, then learn to control it in it's own irrational reality. Every human being has the power to do just that. To go deep within and confront your inner being is a powerful act. Going deep and developing the will power is the only way.”
Wim Hof, Becoming the Iceman: Pushing Past Perceived Limits

Yvon Chouinard
“In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

Bernadette Jiwa
“Your company’s story, product descriptions, history, personality—these are the things that go to battle for you every day. Your words are your frontline.” —Jason Fried, co-founder, 37signals”
Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Edmund  Morris
“Take care of your morals first, your health next, and finally your studies.”
Edmund Morris, The Rise of Theodore Roosevelt

Bernadette Jiwa
“People don’t buy what you do; they buy how it makes them feel.”
Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

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