Marcel Fahle

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Bernadette Jiwa
“People don’t buy what you do; they buy how it makes them feel.”
Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

Paulo Coelho
“Most people see the world as a threatening place, and, because they do, the world turns out, indeed, to be a threatening place.”
Paulo Coelho, The Alchemist

Bernadette Jiwa
“Your company’s story, product descriptions, history, personality—these are the things that go to battle for you every day. Your words are your frontline.” —Jason Fried, co-founder, 37signals”
Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Frank Zappa
“So many books, so little time.”
Frank Zappa

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