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“People don’t buy what you do; they buy how it makes them feel.”
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
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“Most people see the world as a threatening place, and, because they do, the world turns out, indeed, to be a threatening place.”
― The Alchemist
― The Alchemist
“Your company’s story, product descriptions, history, personality—these are the things that go to battle for you every day. Your words are your frontline.” —Jason Fried, co-founder, 37signals”
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
“So many books, so little time.”
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Marcel’s 2025 Year in Books
Take a look at Marcel’s Year in Books, including some fun facts about their reading.
724 books
|
395 friends
26,511 books
|
185 friends
771 books
|
2,581 friends
3 books
|
355 friends
167 books
|
15 friends
85 books
|
15 friends
284 books
|
410 friends
323 books
|
116 friends
More friends…
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