“Your company’s story, product descriptions, history, personality—these are the things that go to battle for you every day. Your words are your frontline.” —Jason Fried, co-founder, 37signals”
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
― The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One
“There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.”
― Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
― Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“There is only one thing that makes a dream impossible to achieve: the fear of failure.”
― The Alchemist
― The Alchemist
“Good judgment comes from experience, and experience comes from bad judgment.”
― Buried in the Sky: The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
― Buried in the Sky: The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
Marcel’s 2025 Year in Books
Take a look at Marcel’s Year in Books, including some fun facts about their reading.
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