Trilok Hg
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Trilok Hg

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Finite and Infini...
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Jul 30, 2023 05:37AM
Conspiracy: Peter...
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Trilok’s Notes & Highlights

Book cover for CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman
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1. It scares the hell out of people. 2. It offers a specific recommendation for overcoming the fear-aroused threat. 3. The recommended action is perceived as effective for reducing the threat. 4. The message recipient believes that he or ...more
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