Caitlin

“It's genius, really: saturate the media with ideal bodies, convince women that they can only be happy if they look like those bodies, sell women products promising to give them those bodies, and when those products don't work, tell the women that it's their fault for not having enough willpower, and sell them more.
If women begin to achieve the current ideal body, change the ideal so that they'll need to keep buying products (that don't work) to attain the impossible. Rinse and repeat. They go home rolling in their billions and we're left with shattered self-esteem, empty bank accounts, wasted years, and useless products, and we still blame ourselves instead of seeing it for the manipulation that it is. And all along the whole thing rests on that one big lie, that your body needs to look a certain way in order for you to be happy. We bought it. We still buy it.”
― Megan Jayne Crabbe, Body Positive Power