Cynergie

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
― Phillip Kotler

“Social media isn't something that you "do", instead you have to "be" social.”
― Peter Thomson, Tickle: Digital marketing for tech companies

“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.”
― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

“The future of branding is marketing with people, not at them.”
― John Morgan