Cynergie

“92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service.”
― Paul M Rand, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

“Introverts don't like small talk conversation, but they typically don't mind writing. The more people can "see" you on Facebook, Twitter, Google+, or a blog, the more they will feel like they know you, even though you don't have one-on-one interaction with them.”
― Thom S. Rainer

“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.”
― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

“The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.”
― Paul M. Rand