“People ask, “Why is there poverty in the world?” It’s a silly question. Poverty is the default human condition. It is the factory preset of this mortal coil.”
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“People don’t buy the best products; they buy the products they can understand the fastest.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“Most of us, most of the time, live with the unquestioned belief that the world looks as it does because that’s the way it is.”
― Noise: A Flaw in Human Judgment
― Noise: A Flaw in Human Judgment
“I’ve noticed that when you get older, you not only have a To-Do list but you could start making a Things-I-Used-To-Do list, too.”
― The Gum Thief
― The Gum Thief
“We can live comfortably with colleagues without ever noticing that they actually do not see the world as we do.”
― Noise: A Flaw in Human Judgment
― Noise: A Flaw in Human Judgment
Jeff’s 2025 Year in Books
Take a look at Jeff’s Year in Books, including some fun facts about their reading.
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