Dave Font

“To achieve style, begin by affecting none.”
― E.B. White, The Elements of Style

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”
― William Strunk Jr., The Elements of Style

“It is an old observation that the best writers sometimes disregard the rules of rhetoric. When they do so, however, the reader will usually find in the sentence some compensating merit, attained at the cost of the violation. Unless he is certain of doing as well, he will probably do best to follow the rules. After he has learned, by their guidance, to write plain English adequate for everyday uses, let him look, for the secrets of style, to the study of the masters of literature.”
― William Strunk Jr., The Elements Of Style

“I remember a day in class when he leaned forward, in his characteristic pose - the pose of a man about to impart a secret and croaked, "If you don't know how to pronounce a word, say it loud! If you don't know how to pronounce a word, say it loud! "This comical piece of advice struck me as sound at the time, and I still respect it. Why compound ignorance with inaudibility? Why run and hide?”
― E.B. White, The Elements of Style