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“Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.”
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“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”
― Steve Jobs
― Steve Jobs
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
― I, Steve
― I, Steve
“This defines entrepreneur and entrepreneurship - the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
― Innovation and Entrepreneurship
― Innovation and Entrepreneurship
“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.”
― Onward: How Starbucks Fought for Its Life without Losing Its Soul
― Onward: How Starbucks Fought for Its Life without Losing Its Soul
Aaron’s 2025 Year in Books
Take a look at Aaron’s Year in Books, including some fun facts about their reading.
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