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Marketing is the creation of need into which you can position your products and service as the best alternatives.
“The purpose of Decision Analysis is to identify what needs to be done, develop the specific criteria for its accomplishment, evaluate the available alternatives relative to those criteria, and identify the risks involved.”
― The New Rational Manager: An Updated Edition for a New World
― The New Rational Manager: An Updated Edition for a New World
“A decision statement always indicates a choice, some kind of action and its intended result: “Select”
― The New Rational Manager: An Updated Edition for a New World
― The New Rational Manager: An Updated Edition for a New World
“But you cannot just tell people, ‘Look, you’ve got to solve your own problems!’ You must provide them with both the skills and the confidence to do that.”
― The New Rational Manager: An Updated Edition for a New World
― The New Rational Manager: An Updated Edition for a New World
Antonio’s 2025 Year in Books
Take a look at Antonio’s Year in Books, including some fun facts about their reading.
2,282 books
|
332 friends
1,399 books
|
26 friends
788 books
|
56 friends
238 books
|
42 friends
189 books
|
17 friends
94 books
|
85 friends
128 books
|
224 friends
2 books
|
21 friends
More friends…
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