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Brave New World
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White Mirror: Sto...
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The Tipping Point...
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Walter Isaacson
“I never worried about money. I grew up in a middle-class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer, so I always knew I could get by. I was voluntarily poor when I was in college and India, and I lived a pretty simple life even when I was working. So I went from fairly poor, which was wonderful, because I didn’t have to worry about money, to being incredibly rich, when I also didn’t “have to worry about money.
I watched people at Apple who made a lot of money and felt they had to live differently. Some of them bought a Rolls-Royce and various houses, each with a house manager and then someone to manage the house managers. Their wives got plastic surgery and turned into these bizarre people. This was not how I wanted to live. It’s crazy. I made a promise to myself that I’m not going to let this money ruin my life.”
― Walter Isaacson, Steve Jobs

Walter Isaacson
“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.”
― Walter Isaacson, Steve Jobs

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” (Steve Jobs)”
― Sönke Ahrens, How to Take Smart Notes

Walter Isaacson
“It takes a lot of hard work,” he said, “to make something simple,”
― Walter Isaacson, Steve Jobs

“The point is to wake up, not to earn a Ph.D. In waking up.”
― Jed McKenna

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