Agustin Haller

“2. Action Following the trigger comes the action: the behavior done in anticipation of a reward. The simple action of clicking on the interesting picture in her newsfeed takes Barbra to a website called Pinterest,”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Tinder quickly captured the attention of millions of people looking for love with a simple interface, generating 3.5 million matches from 350 million swipes each day.[cx]”
― Nir Eyal, Hooked: How to Build Habit-Forming Products