J

“In the longer term, by bringing together enough data and enough computing power, the data giants could hack the deepest secrets of life, and then use this knowledge not just to make choices for us or manipulate us but also to reengineer organic life and create inorganic life-forms. Selling advertisements may be necessary to sustain the giants in the short term, but tech companies often evaluate apps, products, and other companies according to the data they harvest rather than according to the money they generate. A popular app may lack a business model and may even lose money in the short term, but as long as it sucks data, it could be worth billions.4 Even if you don’t know how to cash in on the data today, it is worth having it because it might hold the key to controlling and shaping life in the future. I don’t know for certain that the data giants explicitly think about this in such terms, but their actions indicate that they value the accumulation of data in terms beyond those of mere dollars and cents. Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.”
― Yuval Noah Harari, 21 Lessons for the 21st Century

“In beauty of face no maiden ever equaled her. It was the radiance of an opium-dream - and airy and spirit-lifting vision more wildly divine than the phantasies which hovered about the slumbering souls of the daughters of Delos. Yet her features were not of that regular mould which we have been falsely taught to worship in the classical labors of the heathen.”
― Edgar Allan Poe, Ligeia

“Zuckerberg says that Facebook is committed “to continue improving our tools to give you the power to share your experience” with others.8 Yet what people might really need are the tools to connect to their own experiences. In the name of “sharing experiences,” people are encouraged to understand what happens to them in terms of how others see it. If something exciting happens, the gut instinct of Facebook users is to pull out their smartphones, take a picture, post it online, and wait for the “likes.” In the process they barely notice what they themselves feel. Indeed, what they feel is increasingly determined by the online reactions. People estranged from their bodies, senses, and physical environment are likely to feel alienated and disoriented. Pundits often blame such feelings of alienation on the decline of religious and national bonds, but losing touch with your body is probably more important. Humans lived for millions of years without religions and without nations; they can probably live happily without them in the twenty-first century too. Yet they cannot live happily if they are disconnected from their bodies. If you don’t feel at home in your body, you will never feel at home in the world.”
― Yuval Noah Harari, 21 Lessons for the 21st Century

“Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.”
― Yuval Noah Harari, 21 Lessons for the 21st Century