Adam Walker

“Here’s a template, a three-sentence marketing promise you can run with: My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Never forget what Jesus did for you. Never take lightly what it cost Him. And never assume that if it cost Him His very life, that it won't also cost you yours.”
― Rich Mullins

“I had a professor one time... He said, 'Class, you will forget almost everything I will teach you in here, so please remember this: that God spoke to Balaam through his ass, and He has been speaking through asses ever since. So, if God should choose to speak through you, you need not think too highly of yourself. And, if on meeting someone, right away you recognize what they are, listen to them anyway'.”
― Rich Mullins

“What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd