I’m not an exceptional person, but I am a grower. I do have the ability to look at my shortcomings, then try to prod myself into becoming a more fully developed human being.
“What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
― The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
― The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
“Kindness is as easy—and as hard—as this: genuinely wanting something good for someone else, thinking about what would benefit them, and putting effort into giving them that benefit.”
― Think Like a Monk: Train Your Mind for Peace and Purpose Everyday
― Think Like a Monk: Train Your Mind for Peace and Purpose Everyday
“True ownership can come only from within. It comes from a disdain for anything or anybody that impinges upon your mobility, from a confidence in your own decisions, and from the use of your time in constant pursuit of education and improvement.”
― The 50th Law
― The 50th Law
“Never forget what Jesus did for you. Never take lightly what it cost Him. And never assume that if it cost Him His very life, that it won't also cost you yours.”
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“Here’s a template, a three-sentence marketing promise you can run with: My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________.”
― This Is Marketing: You Can't Be Seen Until You Learn to See
― This Is Marketing: You Can't Be Seen Until You Learn to See
Adam’s 2025 Year in Books
Take a look at Adam’s Year in Books, including some fun facts about their reading.
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