Roben Torosyan

“Think about the psychology of that kind of change. “If you’re just below that tipping point—you’re at 20 percent—you have no idea how close you are,” Centola says. In one of the versions of his game, with twenty people, having four dissidents didn’t make the slightest difference. But when he added one more—bringing the outsiders up to the magic 25 percent mark—the consensus abruptly shifted. “You don’t know that [with] one or two more people, you could trigger that tipping point,” he said. If change happened gradually, you could see that you were getting closer and closer to your goal—and you wouldn’t be surprised when you reached it. But if nothing happens and then everything happens, you are in the strange position of being discouraged during the long stretch when nothing is happening and stunned at the point when it all shifts.”
― Malcolm Gladwell, Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

“We divide ourselves into ‘us’ and ‘them’ based on all sorts of random and insignificant traits… According to optimal distinctiveness theory, humans are drawn to social groups that simultaneously fulfill two conflicting needs - - a need for assimilation, or the desire for social connection, affiliation, inclusion, and belonging, and a need for differentiation, or the desire to be unique, special, and distinctive.”
― Robert Livingston, The Conversation: How Seeking and Speaking the Truth About Racism Can Radically Transform Individuals and Organizations

“Epidemics have rules. They have boundaries. They are subject to overstories—and we are the ones who create overstories. They change in size and shape when they reach a tipping point—and it is possible to know when and where those tipping points are. They are driven by a number of people, and those people can be identified. The tools necessary to control an epidemic are sitting on the table, right in front of us. We can let the unscrupulous take them. Or we can pick them up ourselves, and use them to build a better world.”
― Malcolm Gladwell, Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

“But given that the children are products of the same biological stock, a much more plausible explanation for the differences in performance has to do with differences in parents' rearing and expectations of their first child compared with their younger children.”
― Robert Livingston, The Conversation: How Talking Honestly About Racism Can Transform Individuals and Organizations