Chris Lasko

“The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“Remember that nothing that’s any good works by itself, just to please you. You got to make the damn thing work. . . . Genius is one percent inspiration, ninety-nine percent perspiration.”
― David Lipsky, The Parrot and the Igloo: Climate and the Science of Denial

“I always advise sending your best Content Email (free course, best articles or videos, content most useful for your audience, etc.) in the beginning. The reason is simple. For each subscriber, open rates usually start high, then decline after a few emails. So show subscribers your best work to minimize that decline.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours