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Amazon CEO Jeff Bezos summed up this idea in a letter to his shareholders, writing, “We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs. The difference between
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“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Jeffrey’s 2025 Year in Books
Take a look at Jeffrey’s Year in Books, including some fun facts about their reading.
2,240 books
|
2,037 friends
2,213 books
|
130 friends
479 books
|
919 friends
132 books
|
117 friends
242 books
|
123 friends
174 books
|
20 friends
180 books
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88 friends
52 books
|
13 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Politics, Psychology, and Science
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