In an age in which we are deluged by data, with the specter of job-killing artificial intelligence on the horizon, positive results for the Astros could demonstrate that success is not a matter of man or machine, but of man plus machine—as
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“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Jeffrey’s 2025 Year in Books
Take a look at Jeffrey’s Year in Books, including some fun facts about their reading.
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