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Amazon CEO Jeff Bezos summed up this idea in a letter to his shareholders, writing, “We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs. The difference between
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“Strategic ABM only makes sense in accounts with large budgets because it is so resource-intensive, with marketers looking after between three and five accounts, or sometimes a single, large account.”
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
― A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Jeffrey’s 2025 Year in Books
Take a look at Jeffrey’s Year in Books, including some fun facts about their reading.
242 books
|
123 friends
2,220 books
|
2,038 friends
2,007 books
|
130 friends
476 books
|
918 friends
118 books
|
118 friends
36 books
|
16 friends
157 books
|
88 friends
75 books
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692 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Politics, Psychology, and Science
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