Evan DiLeo

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On Writing Well: ...
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Morning Star
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Impossible to Ign...
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Paul Rand
“The designer is primarily confronted with three classes of material:
a) the given material: product, copy, slogan, logotype, format,
media, production process; b) the formal material: space, contrast,
proportion, harmony, rhythm, repetition, line, mass, shape, color,
weight, volume, value, texture; c) the psychological material: visual
perception and optical illusion problems, the spectators’ instincts,
intuitions, and emotions as well as the designer’s own needs.”
Paul Rand, Thoughts on Design

Franz Kafka
“You are the knife I turn inside myself; that is love. That, my dear, is love.”
Franz Kafka, Letters to Milena

“Producing a great result is good. Producing a great result with ease is better. Producing a great result with ease again and again is best.”
Greg McKeown, Effortless: Make It Easier to Do What Matters Most

Edvard Munch
“Human fates are like planets

Like a star that emerges
from the dark –
and meets another star –
shines for a second before disappearing again
into the dark – [it is] in this way – in this way
a man and a woman meet – glide towards
one another are illuminated in love’s
flames – to then disappear
in their separate directions –
Only a few meet in a
single large blaze – where they both
can be fully united”
Edvard Munch

James Baldwin
“We can disagree and still love each other unless your disagreement is rooted in my oppression and denial of my humanity and right to exist.”
James Baldwin

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