Evan DiLeo

“The designer is primarily confronted with three classes of material:
a) the given material: product, copy, slogan, logotype, format,
media, production process; b) the formal material: space, contrast,
proportion, harmony, rhythm, repetition, line, mass, shape, color,
weight, volume, value, texture; c) the psychological material: visual
perception and optical illusion problems, the spectators’ instincts,
intuitions, and emotions as well as the designer’s own needs.”
― Paul Rand, Thoughts on Design

“You are the knife I turn inside myself; that is love. That, my dear, is love.”
― Franz Kafka, Letters to Milena

“Producing a great result is good. Producing a great result with ease is better. Producing a great result with ease again and again is best.”
― Greg McKeown, Effortless: Make It Easier to Do What Matters Most

“Human fates are like planets

Like a star that emerges
from the dark –
and meets another star –
shines for a second before disappearing again
into the dark – [it is] in this way – in this way
a man and a woman meet – glide towards
one another are illuminated in love’s
flames – to then disappear
in their separate directions –
Only a few meet in a
single large blaze – where they both
can be fully united”
― Edvard Munch