Baris Gencel

“The world is always speaking. When we truly listen — not with words, but with perception — something extraordinary emerges.”
― Baris Gencel

“It’s important to remember that big data all comes from the same place – the past. A new campaigning style, a single rogue variable or a ‘black swan’ event can throw the most perfectly calibrated model into chaos.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“The house cat has gained ground from the Arctic Circle to the Hawaiian archipelago, taken over Tokyo and New York, and stormed the entire continent of Australia. And somewhere along the way, it seized the most precious and closely guarded piece of territory on the planet: the stronghold of the human heart.”
― Abigail Tucker, The Lion in the Living Room: How House Cats Tamed Us and Took Over the World