“The world is always speaking. When we truly listen — not with words, but with perception — something extraordinary emerges.”
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“It’s important to remember that big data all comes from the same place – the past. A new campaigning style, a single rogue variable or a ‘black swan’ event can throw the most perfectly calibrated model into chaos.”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
“The house cat has gained ground from the Arctic Circle to the Hawaiian archipelago, taken over Tokyo and New York, and stormed the entire continent of Australia. And somewhere along the way, it seized the most precious and closely guarded piece of territory on the planet: the stronghold of the human heart.”
― The Lion in the Living Room: How House Cats Tamed Us and Took Over the World
― The Lion in the Living Room: How House Cats Tamed Us and Took Over the World
“Chefs should understand perfume. Designers should understand cinema. Creativity grows when disciplines begin to speak to each other.”
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Baris’s 2025 Year in Books
Take a look at Baris’s Year in Books, including some fun facts about their reading.
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